Bateson for Business

Bateson for Business

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  • Contents
    • I. Metalogues
      • 1: On tidiness, and why good Leaders must sometimes create a muddle
      • 2: On the three types of communication, and how the most important is non-verbal
      • 3: On how the essence of capitalism requires us to let go of logic, even though that can feel scary
      • 4: On how leadership is like a game of Twenty Questions, and why knowing about knowledge helps us win
      • 5: On how creating shared meaning is the essence of building strong organisations (and leaders)
      • 6: On the secret that is shared by the best performances and the best branding
      • 7. On how integrating the objective and subjective parts of the human experience made Apple the largest corporation
    • II. Form and Pattern in Anthropology
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    • A missing link
    • Examples
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Tag Archives: Featured

Metalogue 6: Why a swan?

Posted on February 12, 2016 by Bateson for Business — Leave a reply

In this metalogue, Bateson and his daughter talk about the meanings evoked by dance. This teaches us something about what it takes to build a strong brand. But unfortunately, Bateson Continue Reading →

Posted in Brand, Marketing, Relationship | Tagged Featured, Love | Leave a reply

Metalogue 4: How much do you know?

Posted on February 8, 2016 by Bateson for Business — Leave a reply

In this metalogue the daughter asks her father: “Daddy, how much do you know?” Bateson estimates that must have about a pound (450g) of ‘knowledge’. They realise this isn’t a Continue Reading →

Posted in Innovation, Leadership | Tagged Featured | Leave a reply

Metalogue 3: About games and being serious

Posted on February 4, 2016 by Bateson for Business — Leave a reply

This third metalogue begins with the question, “Daddy, are these conversations serious? … Or are they a sort of game that you play with me?” It is an opportunity for Continue Reading →

Posted in Innovation | Tagged Featured | Leave a reply

Metalogue 2: Why do Frenchmen?

Posted on January 22, 2016 by Bateson for Business — Leave a reply

In this metalogue the daughter asks her father: “Daddy, why do Frenchmen wave their arms about?” They discuss how we manage to communicate so much without words, and what we are Continue Reading →

Posted in Communication, Culture, Innovation, Relationship | Tagged Featured | Leave a reply

Metalogue 1: “Why do things get in a muddle?”

Posted on January 20, 2016 by Bateson for Business — 2 Comments ↓

In this first, simple, metalogue (written in 1948) Gregory Bateson imagines a conversation between a daughter and her father. “Why,” the daughter wants to know, “do things get in a muddle?” Continue Reading →

Posted in Change, Innovation, Leadership, Management, Topics | Tagged Featured | 2 Comments ↓

Recent Posts

  • A bird does not sing because he has an answer
  • Metalogue 7: What is an instinct?
  • Metalogue 6: Why a swan?
  • Metalogue 5: Why do things have outlines?
  • Metalogue 4: How much do you know?
  • Steve Jobs on brand and marketing
  • Metalogue 3: About games and being serious
  • Example of communication using ‘gestures’
  • Metalogue 2: Why do Frenchmen?

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    • Nature
  • Topics
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    • Change
    • Communication
    • Culture
    • Innovation
    • Knowledge
    • Leadership
    • Management
    • Marketing
    • Purpose
    • Relationship

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