Brand – Bateson for Business

Metalogue 6: Why a swan?

Posted on February 12, 2016 by Bateson for Business — Leave a reply

In this metalogue, Bateson and his daughter talk about the meanings evoked by dance. This teaches us something about what it takes to build a strong brand. But unfortunately, Bateson Continue Reading →

Steve Jobs on brand and marketing

Posted on February 5, 2016 by Bateson for Business — 2 Comments ↓

In this metalogue about innovation, Gregory Bateson talks about the need to break apart conventional thinking, yet also holding on to some deeper rules of the ‘conversation’ in order to avoid going mad. Continue Reading →