Bateson for Business

Bateson for Business

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  • Contents
    • I. Metalogues
      • 1: On tidiness, and why good Leaders must sometimes create a muddle
      • 2: On the three types of communication, and how the most important is non-verbal
      • 3: On how the essence of capitalism requires us to let go of logic, even though that can feel scary
      • 4: On how leadership is like a game of Twenty Questions, and why knowing about knowledge helps us win
      • 5: On how creating shared meaning is the essence of building strong organisations (and leaders)
      • 6: On the secret that is shared by the best performances and the best branding
      • 7. On how integrating the objective and subjective parts of the human experience made Apple the largest corporation
    • II. Form and Pattern in Anthropology
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    • A missing link
    • Examples
    • Author

Category Archives: Relationship

Metalogue 7: What is an instinct?

Posted on February 17, 2016 by Bateson for Business — Leave a reply

In this seventh metalogue, Gregory Bateson’s daughter asks him, “Daddy, what is an instinct?” Their conversation takes them on a journey that covers gravity, genes, chromosomes, learning to play the Continue Reading →

Posted in Apple, Examples, Knowledge, Relationship, Topics | Leave a reply

Metalogue 6: Why a swan?

Posted on February 12, 2016 by Bateson for Business — Leave a reply

In this metalogue, Bateson and his daughter talk about the meanings evoked by dance. This teaches us something about what it takes to build a strong brand. But unfortunately, Bateson Continue Reading →

Posted in Brand, Marketing, Relationship | Tagged Featured, Love | Leave a reply

Steve Jobs on brand and marketing

Posted on February 5, 2016 by Bateson for Business — 2 Comments ↓

  In this metalogue about innovation, Gregory Bateson talks about the need to break apart conventional thinking, yet also holding on to some deeper rules of the ‘conversation’ in order to avoid going mad. Continue Reading →

Posted in Apple, Brand, Examples, Marketing, Relationship | Tagged Allison Johnson, Apple, Steve Jobs | 2 Comments ↓

Example of communication using ‘gestures’

Posted on January 25, 2016 by Bateson for Business — Leave a reply

In the second metalogue (“Why do Frenchmen?”), Gregory Bateson tells us about how information can be communicated with gestures instead of words, and how that is a different sort of information from what we use words Continue Reading →

Posted in Communication, Examples, Relationship | Tagged Haka, Maori | Leave a reply

Metalogue 2: Why do Frenchmen?

Posted on January 22, 2016 by Bateson for Business — Leave a reply

In this metalogue the daughter asks her father: “Daddy, why do Frenchmen wave their arms about?” They discuss how we manage to communicate so much without words, and what we are Continue Reading →

Posted in Communication, Culture, Innovation, Relationship | Tagged Featured | Leave a reply

Recent Posts

  • A bird does not sing because he has an answer
  • Metalogue 7: What is an instinct?
  • Metalogue 6: Why a swan?
  • Metalogue 5: Why do things have outlines?
  • Metalogue 4: How much do you know?
  • Steve Jobs on brand and marketing
  • Metalogue 3: About games and being serious
  • Example of communication using ‘gestures’
  • Metalogue 2: Why do Frenchmen?

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    • Relationship

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