Bateson for Business

Bateson for Business

Primary menu

  • Home
  • Contents
    • I. Metalogues
      • 1: On tidiness, and why good Leaders must sometimes create a muddle
      • 2: On the three types of communication, and how the most important is non-verbal
      • 3: On how the essence of capitalism requires us to let go of logic, even though that can feel scary
      • 4: On how leadership is like a game of Twenty Questions, and why knowing about knowledge helps us win
      • 5: On how creating shared meaning is the essence of building strong organisations (and leaders)
      • 6: On the secret that is shared by the best performances and the best branding
      • 7. On how integrating the objective and subjective parts of the human experience made Apple the largest corporation
    • II. Form and Pattern in Anthropology
  • About
    • A missing link
    • Examples
    • Author

Category Archives: Brand

Metalogue 6: Why a swan?

Posted on February 12, 2016 by Bateson for Business — Leave a reply

In this metalogue, Bateson and his daughter talk about the meanings evoked by dance. This teaches us something about what it takes to build a strong brand. But unfortunately, Bateson Continue Reading →

Posted in Brand, Marketing, Relationship | Tagged Featured, Love | Leave a reply

Steve Jobs on brand and marketing

Posted on February 5, 2016 by Bateson for Business — 2 Comments ↓

  In this metalogue about innovation, Gregory Bateson talks about the need to break apart conventional thinking, yet also holding on to some deeper rules of the ‘conversation’ in order to avoid going mad. Continue Reading →

Posted in Apple, Brand, Examples, Marketing, Relationship | Tagged Allison Johnson, Apple, Steve Jobs | 2 Comments ↓

Recent Posts

  • A bird does not sing because he has an answer
  • Metalogue 7: What is an instinct?
  • Metalogue 6: Why a swan?
  • Metalogue 5: Why do things have outlines?
  • Metalogue 4: How much do you know?
  • Steve Jobs on brand and marketing
  • Metalogue 3: About games and being serious
  • Example of communication using ‘gestures’
  • Metalogue 2: Why do Frenchmen?

Categories

  • Examples
    • Apple
    • Nature
  • Topics
    • Brand
    • Change
    • Communication
    • Culture
    • Innovation
    • Knowledge
    • Leadership
    • Management
    • Marketing
    • Purpose
    • Relationship

Privacy Policy

Copyright © 2023 Bateson for Business All Rights Reserved.
Theme: Catch Evolution by Catch Themes